The Lucky Collection
The Making of The Lucky Leather Jacket
A year in the works. A new chapter for Velluto Verde.
Some pieces come together quickly.
This one asked for time.
The Lucky Leather Jacket has been in motion since the start of the year,
a silhouette we imagined early on,
but refused to release until every line, weight, and detail felt undeniably right.
We traveled to Italy to source the leather.
We held samples until our hands understood the difference.
We adjusted structure, refined the fit, questioned everything,
and rebuilt it more times than we can count.
Some versions were close.
Some weren’t close at all.
But each attempt taught us something about the jacket we were trying to make,
one with presence, intention, and the kind of longevity that earns its place over time.
This is the silhouette we couldn’t rush.
The one we kept returning to.
The one that finally made us say, “There it is.”
It feels right that it debuts in LUCKY,
a collection shaped by discipline, patience, and belief in what a piece can become.
Our hope is simple:
that this jacket lives a long life.
That it wears young and grows old.
That it becomes someone’s go-to, someone’s heirloom,
someone’s story to pass down.
We would feel genuinely lucky to see it out in the world,
carried through years, seasons, and moments far beyond our own hands.
We’re proud of this one.
We can’t wait to hear what you think.
And we hope it brings you even a fraction of the pride it brought us.
Godspeed.
The VV Team
